Digital marketing & website manager + Marketing automation
I turn messy
digital problems
into things that
make sense.
Websites, e-commerce and digital marketing — designed to look right and built to work right. You see the visible half. Flip the switch to see the other one.
Available · Graz & South Styria · Hybrid / Remote
Illustration: a simplified website wireframe with a circular lens that reveals the technical and measurement layer underneath — hreflang, title and meta tags, UTM campaign parameters, conversion events, A/B tests, checkout steps, automation flows, stock imports and legal pages.
12+
years building websites — from first concept to launch and beyond
2013
independent ever since, alongside agency and in-house roles
Traffic → leads
SEO, landing pages, A/B tests and user journeys built to convert — measured in GA4 / GTM.
What I work on
Strategy meets hands-on delivery.
Digital work is
connected work.
Websites & e-commerce
Multilingual websites and shops (DE · EN · FR) — structure, user journeys, SEO and checkout.
Digital marketing & measurement
Turning traffic into leads and sales — and proving it with data.
- Conversions
- Lead generation
- SEO
- Landing pages
- A/B testing
- User journeys
- GA4 / GTM
UX, design & content
Clarity for complex ideas through UX, interface decisions, structure, language and design.
Digital operations & automation
Integrations, QA and technical workflows — including marketing automation and practical AI tools in my daily work.
Selected work · In-house
NRGkick
One experience.
Many moving parts.
I led the end-to-end redesign and launch of nrgkick.com across DE, EN and FR — UX, SEO, checkout, hosting, analytics and ongoing website operations.
UX & structure
Rebuilt the site structure and user journeys for three markets.
Checkout
Restructured checkout and payments into a clearer path to purchase.
SEO migration
Moved to the new site without losing search visibility.
Shop UX
Shop improvements that lifted traffic and conversions right after the relaunch.
Selected work · Independent & agency
Independent
since 2013.
Twelve years of websites built end to end — concept, design, SEO, development, checkout, legal, QA and launch. First full-time, later alongside agency and in-house roles. From 2019 to 2025 I also worked independently at abm Werbeagentur on sites and shops for well-known brands.
IndependentTU SHOPTU SHOP / Creative Web Solutions: 12/2013 – 03/2026
Agencyabm Werbeagentur: 2019 – 2025
In-houseDiniTech / NRGkick: 03/2025 – today
Selected brands (among many) · via abm Werbeagentur
- Lenz Moser
- Naturkind
- Concomatic
- Reinzeit
Capabilities
- Concept
- Design
- SEO
- Landing pages
- E-commerce
- Checkout & payments
- Integrations
- Automated stock imports
- Statistics & reporting
- QA & troubleshooting
- Legal pages
- Launch
A little beyond the job title
I like systems. I’m equally interested in people who refuse to behave like systems.
Writing is one of the ways I make sense of things. I like taking a complicated idea, a half-formed thought or a page full of notes and finding the structure — and sometimes the sentence — that makes it click.
I’m curious about how people read, choose, click, hesitate, change their minds — and why the neatest system on paper can behave very differently in real life.
I also have strong feelings about typography.